The company was founded in Paris in 2005 by two friends who came from families known for their tradition in craftsmanship. Their goal was to create fashion that reflected the classic "Old Money" style: timeless, elegant and of high quality.

With a clear vision of craftsmanship and quality, they worked with experienced master tailors and top-notch fabric suppliers to create pieces that combine luxury and tradition. In 2010, the brand expanded to China to appeal to the growing elite there, who value quality and exclusivity. The brand quickly established itself as a symbol of understated luxury that combines both Western elegance and Asian sophistication.